[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"gxw-site-config":3,"\u002Finternal_link\u002Flist:{\"platform\":\"h5\",\"lang\":\"zh_cn\"}":19,"\u002Farticle\u002Fdetail:{\"id\":1000840,\"type\":\"article\",\"lang\":\"zh_cn\"}":58,"\u002Farticle\u002Frelated:{\"id\":1000840,\"limit\":6,\"lang\":\"zh_cn\"}":75},{"code":4,"msg":5,"time":6,"data":7},1,"ok","1793102852",{"lang":8,"title":9,"keywords":10,"description":11,"backend_title":12,"maintenance":13,"mourning":13,"copyright":14,"logos":15,"app_launch_title_image":17,"stats_code":18},"zh_cn","LGBTQ News — 让多元被看见","同性,同志,酷儿,新闻,同性恋,双性恋,跨性别,Gay,Lesbian,LGBT","LGBTQ News（创立于2025年3月），致力于 24 小时追踪并报道全球LGBTQ+动态，为全球多元人群提供最及时全面的专业资讯内容。","LGBTQ News",false,"© 2026 LGBTQ News",{"pc_header":16,"pc_footer":16,"h5":16},"\u002Fuploads\u002F20260731\u002Fda592237fc0c484ccfc69f81c30d4d5d.png","","\u003C!-- Google tag (gtag.js) -->\r\n\u003Cscript async 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Gaga任日本全家代言人化身店员","2026年9月，日本全家便利店启动45周年特别企划，特邀全球酷儿流行偶像Lady Gaga担任形象大使并出演店员宣传片，在全日逾万家门店同步上线，传递尊重个体差异的多元包容职场理念。","\u002Fuploads\u002F20261025\u002F19bd8766cedc616842711960fbd359c4.webp",null,0,1792910224,{"voice":17,"share_cover_mobile":17},"[\"\u002Fuploads\u002F20261025\u002F19bd8766cedc616842711960fbd359c4.webp\"]","\u003Cp style=\"text-align:center;\">\u003Cimg src=\"\u002Fuploads\u002F20261025\u002F19bd8766cedc616842711960fbd359c4.webp\" alt=\"Lady Gaga\" style=\"width:70%;\">\u003C\u002Fp>\r\n\u003Cp style=\"text-align:center;\">\u003Cspan style=\"color:#999999;\">该图与本文无关，图来源：\u003Ca href=\"https:\u002F\u002Fcommons.wikimedia.org\u002Fwiki\u002FCreator:Harald_Krichel\" target=\"_blank\" rel=\"noopener\" style=\"text-decoration:none;\">Harald Krichel\u003C\u002Fa> \u002F \u003Ca href=\"https:\u002F\u002Fcreativecommons.org\u002Flicenses\u002Fby-sa\u002F4.0\" target=\"_blank\" rel=\"noopener\" style=\"text-decoration:none;\">CC BY-SA 4.0\u003C\u002Fa> \u002F \u003Ca href=\"https:\u002F\u002Fcommons.wikimedia.org\u002Fwiki\u002FFile:Lady_Gaga-65188.jpg\" target=\"_blank\" rel=\"noopener\" style=\"text-decoration:none;\">Wikimedia Commons\u003C\u002Fa>\u003C\u002Fspan>\u003C\u002Fp>\r\n\u003Cp>2026年9月25日，日本大型连锁便利店企业全家（FamilyMart）正式启动创立45周年纪念企划，特邀全球知名流行音乐巨星、酷儿文化代表人物Lady Gaga出任形象大使并主演全国形象宣传广告。该广告企划以“在全家工作吗？”（ファミマではたらく？）为主题，旨在通过突破常规的文化跨界合作，重塑社会公众对便利店日常从业形象与劳动价值的认知。\u003C\u002Fp>\r\n\u003Cp>在公开的宣传片中，Lady Gaga身穿经过前卫高级时装解构重塑的全家经典蓝绿条纹制服，以其标志性的戏剧化个人风格在镜头前演绎收银结账、清洁店面以及货品打理等日常便利店基础工作。该宣传片除在日本各大主流电视台集中播放外，还在全日本约11,600家全家便利店门店内设的数字屏幕网络进行独家轮播，成为近年来跨国流行文化与日本本土零售产业极具视觉冲击力的合作案例。\u003C\u002Fp>\r\n\u003Cp>此次商业合作在性少数群体内部引发了积极关注与热烈讨论。作为公开承认双性恋取向且多年来坚定倡导性少数平权的标志性人物，Lady Gaga在职业生涯中始终强调酷儿社群对其艺术探索的重要支持。全家便利店官方表示，该企划代表了企业致力于构建“尊重每位员工个性、让人人都能做自己”的包容性职场愿景；在此之前，该企业已在日本零售领域率先开展了彩虹商品企划与多元盟友计划等多项社会责任实践。\u003C\u002Fp>\r\n\u003Cp>分析指出，这一现象级跨界营销不仅是国际顶流文化偶像融入日本市井生活的重要文化事件，亦折射出日本现代企业在面对用工结构转型时对多元包容理念的积极倡导。通过让具有鲜明个性与自由精神的全球偶像代言基础服务业，企业不仅打破了对便利店劳动形态的传统刻板叙事，也在润物无声中向主流社会传递了尊重差异、接纳多元与人人平等的现代职场文明理念。\u003C\u002Fp>\r\n\u003Cp 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